Tag Archives: Services

Network Marketing: How To Sell Your Products And Services

The heart and soul of your network marketing business is obviously your products and services. Where would you think your earnings come from if there are no sales? Unless, of course if your company sells only memberships.

Best brand name

Now, what everyone is talking about your company could be your products.  Your company might have some top products whose brand name is synonymous with quality.  You just have to mention the products name and you are sure that you can strike up a conversation with any total stranger on the street.

Prospect with your products

People can relate to your company if you have a famous product that is already a good seller in the marketplace. Take the opportunity to break the ice when you go out prospecting for clients.

Keep them as customers

However, all is not lost if people you have prospected are unable to become your members. Remember, networking marketing is a numbers game. Some will join you in your organisation but most of them will not. Those who do not become your down-line could still be your customers if you know how to keep them.

Even though your products and services could be well-known, it still needs to maintain its status if it still wants to be the best seller.

Teach your customers how to save

To keep you customers and keep them buying from you, your products’ pricing has to be competitive but not necessary cheaper than your competitors’. Explain to your customers how they could save money if they would buy and use your products.

Some companies have made extensive researches on its products, for example, how the products to be used: the proportion of the product to be used per serving to get the maximum effect and how long the product could last as compared to other brands. Teach your customers that quality products would serve them well in the long run as compared with cheaper lower quality product.

Buy online

Teach your customers how to order the products using the online facilities most companies have it now. Most people now have computers or smart phones with internet connections which makes buying a breeze.  Educate your customers the convenience of purchasing their products via the company’s website and paying through credit cards and hosts of other paying methods available.

Monthly gentle reminder

To get constant re-orders from your customers, it has to make them satisfied with your service. Give them a call every month or two months and give them a gentle reminder to make their orders. Remind them that your company will deliver their purchases right up to their door steps. In other words, your customers also save time and money for buying your products. They do not have to go to your company’s premises to purchase it. It also saves your time and effort to buy and deliver the products to them. It helps to free you of your time for you to continue prospecting for new business builders and customers.




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Legal Services Email Marketing Plan

You run a law firm (LLP) in partnership with other lawyers, specializing in bankruptcy law. The current trend of recession has seen a surge in business for your industry and you need to capitalize on this opportunity to grow your business and build lifelong clients.

This strategy aims to advice you on how to position yourself as the expert and considerate go-to-lawyer for people facing the financially toughest period of their lives.

Who is your customer?

Your customers are those facing the toughest financial situations of their lives. They may have been close to bankruptcy before but are particularly affected by the current situation of global recession. They might be facing foreclosure on their homes, long term unemployment and a completely ruined credit record, among other things.

What is the best thing you can do for that customer?

Going bankrupt is an embarrassing situation to find oneself in. Even people who are otherwise careful with money may be hard hit during a slowdown or because they invested primarily in the crashed stock market. As a lawyer you obviously have to help them file their bankruptcy claims and salvage whatever they can financially. But to gain an edge over competition, you need to be considerate of the emotional stress that bankruptcy can bring on.

How are you going to do it?

Purchase email lists and create a database of people close to bankruptcy as indicated by multiple prolonged failures to pay their home mortgages and credit card bills, etc. Publish fortnightly or monthly newsletters talking about governmental policies regarding bankruptcy and what a potential prospect needs to do to file for bankruptcy.

In order to convert your client into a lifelong one you should also provide a five year “financial rehabilitation plan” that not only allows you to maintain ties but also get additional business through positive word of mouth.

Don’t forget to say thank you

Every member of the database who opts in to the newsletter gets a thank you email that also includes a few survey questions:

Have they or anyone they personally know been close to a situation of bankruptcy?

What are their greatest fears surrounding bankruptcy?

Are they aware of the procedure for filing for bankruptcy and to what degree?

Where did they hear about you?

When to communicate with your members?

Send out periodical newsletters in order to remain the top of mind “expert” in your area of operations.

How do you measure success?

Conduct a wide scale survey of all past clients to judge their level of satisfaction with your service.

Build Build Build, Keep track of how many new clients you gather through your direct marketing efforts. To gauge business growth across like periods compare factors like number of clients, per client billings and total turnover.

Scott Bradley is a successful business man in a wide variety of internet services.
His organisation Echo Digital, provides affordable services to small to medium business
to assist them to grow their business. Affordable Web Design, Web Hosting and Internet Marketing

Are you Planning to Hire Direct Mail Printing Services?

One fine evening, while holding a cup of espresso, you open your mail box and found a very interesting, colourful leaflet coated in enticing graphics, this is what we call, direct mail. No matters, we are in living a cyber world blessed with envisaged advancement of computers and technology, but yet these direct mail printing services are enjoying unshaken preference for business promotions.


These direct mail printing services have innumerable advantages as follows:

These cannot be spammed: unlike email advertisements and online pamphlets, these direct mails cannot be spammed, no matter a business is an added in contact list or not. By a direct mail, a business can always make its clients remember about their dealing and can always seize a chance to greet them with an appreciation. Unlike emails, these direct mails are consistent reminders about business meeting schedules.
Offered coupons in direct mail have a direct influence: instead of internet discount vouchers and coupons, that one need to print and pocket, a business can direct mail the discounts and coupons to the customers. According to the marketing surveys conducted by various marketing pundits, “after having these discounts vouchers delivered in mail, customers are more likely to visit a business for redeeming those.
Print your whole shop on these leaflets: using the expert services of direct mail printing you can always inform your potential clients about the wide range of products you have and you can provide them a hassle free ordering process.


Before you start your direct mailing campaign, you need to take care about few very basic things such as:

What is your goal and how much budget you have: the main worry associated with every business activity is money, therefore before hiring any contractor for the discussed job, one need to check with budgets and size of direct mail campaign. 
Geographical decisions:  business need to judge how many areas they are going to cover and how many customers and new clients are to be reached. This is very important aspect to consider because everything can go in sink, if campaign fails to attract the right customers.
Hire a good printing company: hiring a good digital printing company means, half a job is done. Always look for a company with maximum options available and with brilliant work history. One can also request them for a preliminary test first before finalising an order, because correcting a draft is easier than correcting whole stack. Also check the postage cost and delivery routes, some of the companies charge way too much for these.

This direct mail printing service can be bliss for business if handled by experts and can be a fiscal disaster if left in the hands of some swindlers.

Hire Direct Mail Services and Save on Marketing Costs

Hire Direct Mail Services and Save on Marketing Costs

One of the most common misconceptions about direct mail services is that they are very costly. That only happens if you’ve picked the wrong company to work with. In general, though, these direct mail services can help you bring your marketing costs down while increasing your profits, expand your business, gather leads, and maintain existing customers.

Here are some of the different ways direct mail services can cut your advertising expenses:

They work with your budget or needs. Direct marketing requires money, yes, but that doesn’t mean you have to break the bank. In fact, it’s highly recommended that you come up with a budget first (usually, though, marketing expenses make up 20 percent of your total business cost). If you can find the right direct mail services, then you’d know that there are companies that are willing to work with your present budget and even your needs. The latter assures that you can get the best value of your hard-earned cash, no matter how small or big it is.

They target leads and customers. Why is it so important to study and target your market? There are billions of people in the world, but not all of them will buy your product, simply because they don’t find any use for it. Non-targeting or market segmenting is detrimental since you could be spending dollars on individuals who wouldn’t give you any profit in the end. Direct mail services can begin the entire direct marketing strategy from the bottom—that is, looking, determining, and specifying who your market is. Once you and the company already have an idea about who they are, you can then craft your marketing materials and message to suit their interests or needs.

They establish consistency. If you want to set yourself apart from your competitors, then you have to develop a brand, but you can only create confusion if you don’t create consistency. Direct mail services, meanwhile, are all about that, from the header, to the font used in the letter, cover of the catalogue, type of paper used, and the way messages are created.

You don’t have to spend more money on labor. Building start-ups are hard, especially when you have to basically do everything all by yourself. With the presence of direct marketing specialists, however, you no longer have to. In fact, you can save on labor costs since you pay only when you want to launch such campaigns. Moreover, you can go back to point no.1: they do business with your budget in their minds.

Print & Mail 4U specializes in various PRINTING and MAILING services. From mailing lists to design and layout to data processing and printing, we have everything you need to promote your business and help you reach your target customers. Talk to us about how you want your direct mail campaign to proceed and we will make sure that you meet your marketing goals in the most timely and cost-efficient manner.