Tag Archives: Services

Are you Planning to Hire Direct Mail Printing Services?

One fine evening, while holding a cup of espresso, you open your mail box and found a very interesting, colourful leaflet coated in enticing graphics, this is what we call, direct mail. No matters, we are in living a cyber world blessed with envisaged advancement of computers and technology, but yet these direct mail printing services are enjoying unshaken preference for business promotions.

 

These direct mail printing services have innumerable advantages as follows:

These cannot be spammed: unlike email advertisements and online pamphlets, these direct mails cannot be spammed, no matter a business is an added in contact list or not. By a direct mail, a business can always make its clients remember about their dealing and can always seize a chance to greet them with an appreciation. Unlike emails, these direct mails are consistent reminders about business meeting schedules.
Offered coupons in direct mail have a direct influence: instead of internet discount vouchers and coupons, that one need to print and pocket, a business can direct mail the discounts and coupons to the customers. According to the marketing surveys conducted by various marketing pundits, “after having these discounts vouchers delivered in mail, customers are more likely to visit a business for redeeming those.
Print your whole shop on these leaflets: using the expert services of direct mail printing you can always inform your potential clients about the wide range of products you have and you can provide them a hassle free ordering process.

 

Before you start your direct mailing campaign, you need to take care about few very basic things such as:

What is your goal and how much budget you have: the main worry associated with every business activity is money, therefore before hiring any contractor for the discussed job, one need to check with budgets and size of direct mail campaign. 
Geographical decisions:  business need to judge how many areas they are going to cover and how many customers and new clients are to be reached. This is very important aspect to consider because everything can go in sink, if campaign fails to attract the right customers.
Hire a good printing company: hiring a good digital printing company means, half a job is done. Always look for a company with maximum options available and with brilliant work history. One can also request them for a preliminary test first before finalising an order, because correcting a draft is easier than correcting whole stack. Also check the postage cost and delivery routes, some of the companies charge way too much for these.

This direct mail printing service can be bliss for business if handled by experts and can be a fiscal disaster if left in the hands of some swindlers.

Hire Direct Mail Services and Save on Marketing Costs

Hire Direct Mail Services and Save on Marketing Costs

One of the most common misconceptions about direct mail services is that they are very costly. That only happens if you’ve picked the wrong company to work with. In general, though, these direct mail services can help you bring your marketing costs down while increasing your profits, expand your business, gather leads, and maintain existing customers.

Here are some of the different ways direct mail services can cut your advertising expenses:

They work with your budget or needs. Direct marketing requires money, yes, but that doesn’t mean you have to break the bank. In fact, it’s highly recommended that you come up with a budget first (usually, though, marketing expenses make up 20 percent of your total business cost). If you can find the right direct mail services, then you’d know that there are companies that are willing to work with your present budget and even your needs. The latter assures that you can get the best value of your hard-earned cash, no matter how small or big it is.

They target leads and customers. Why is it so important to study and target your market? There are billions of people in the world, but not all of them will buy your product, simply because they don’t find any use for it. Non-targeting or market segmenting is detrimental since you could be spending dollars on individuals who wouldn’t give you any profit in the end. Direct mail services can begin the entire direct marketing strategy from the bottom—that is, looking, determining, and specifying who your market is. Once you and the company already have an idea about who they are, you can then craft your marketing materials and message to suit their interests or needs.

They establish consistency. If you want to set yourself apart from your competitors, then you have to develop a brand, but you can only create confusion if you don’t create consistency. Direct mail services, meanwhile, are all about that, from the header, to the font used in the letter, cover of the catalogue, type of paper used, and the way messages are created.

You don’t have to spend more money on labor. Building start-ups are hard, especially when you have to basically do everything all by yourself. With the presence of direct marketing specialists, however, you no longer have to. In fact, you can save on labor costs since you pay only when you want to launch such campaigns. Moreover, you can go back to point no.1: they do business with your budget in their minds.

Print & Mail 4U specializes in various PRINTING and MAILING services. From mailing lists to design and layout to data processing and printing, we have everything you need to promote your business and help you reach your target customers. Talk to us about how you want your direct mail campaign to proceed and we will make sure that you meet your marketing goals in the most timely and cost-efficient manner.